It is Bay State Bike Week in Massachusetts, a time to focus on safety for cyclists. During this week, cyclists are hard to miss as they gather at large events in Boston, Cambridge and across the state.
But the daily reality is many Massachusetts cyclists are far less visible to drivers, spending the majority of their time riding alone or in small groups. And when drivers get behind the wheel, they usually pay attention to other motor vehicles and pedestrians at crosswalks. But bicyclists and motorcyclists tend to get lost in the scenery, which can lead to bicycle accidents and motorcycle accidents.
We do not make this observation alone. We join many others, including the Transport for London (TPL), which manages a complex transportation network that includes buses, railway, underground trams and more than 900 miles in roads. It also manages a popular cycle hire service, which allows visitors and residents to rent bicycles 24 hours a day from docking stations around the city.
TPL has gained an Internet following in recent years with its “Think!” campaigns, asking members of the public to test their awareness of what they are viewing. We encourage you to watch one eye-opening video below. Others can be found at http://www.awarenesstest.co.uk/.
We suggest that you watch for changes or unique placements on the screen. But even with this warning, many people have to be told how the scene changes. The message: we should all take a closer look as we travel among others in our daily lives.
Motorists should take a closer look on the roadways to make sure they see bicyclists and motorcyclists. Doing so will prevent motor vehicle accidents, bicycle accidents, motorcycle accidents and save lives.