Articles Posted in Bike Safety Outreach

mother fits daughter's bike helmetBoston saw 70 degrees in February last week. Naturally, many of us are now ready for Spring. If you are a cyclist or have a child who rides, now is the time to get ready for a safe cycling season.

The attorneys of Breakstone, White & Gluck have long represented cyclists who have been injured by negligent drivers in Massachusetts. We are committed to preventing these bicycle accidents and reducing injuries. In a few weeks, we will begin the 6th year of our Project KidSafe campaign, donating bicycle helmets to children in Boston and other communities. Bike helmets are critical to preventing concussions and traumatic brain injuries. And they are most effective when cyclists start wearing them at an early age with positive reinforcement from parents and other family members.

We will share more on our campaign soon. For now, we have a few bike safety tips from our attorneys and the League of American Bicyclists to help you get ready for a safe cycling season.

Recognized for our Project KidSafe Campaign Donating Over 15,000 Children’s Bicycle Helmets and Support for Cycling Organizations

Breakstone, White & Gluck - Boston lawyers

Attorney David W. White, Attorney Marc L. Breakstone and Attorney Ronald E. Gluck of Breakstone, White & Gluck. The firm was recognized as a Bicycle Friendly Business by the League of American Bicyclists.

Today, the League of American Bicyclists recognized Breakstone, White & Gluck with a Silver Level Bicycle Friendly Business award. This is a special honor, coming as we complete the fifth year of our Project KidSafe campaign, donating over 15,000 bicycle helmets to children in Massachusetts. We have distributed the helmets in partnership with over 40 community groups, local bicycle committees, police departments and schools.

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We welcomed a new community partner to our Project KidSafe campaign this year. SHIFT Community Bicycle Collective is well known in Somerville for its streetside bike education and repair workshops. The organization is a resource for the city’s cyclists, including the youngest riders.

Breakstone, White & Gluck made a donation of bicycle helmets to SHIFT and the organization gave them away a few at a time over the year, as volunteers came across children who needed one. Here are some photos of children who received helmets at Family Bike Day on Sept. 16, outside the Somerville Public Library East Branch. Looks like we have a few more cyclists out there ready to ride safely! That’s the goal, so we are happy to see it. Our thanks to SHIFT for doing such a good job this year.

Over 2,000 Bicycle Helmets for Kids in Somerville – So Far!

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For the fifth year, the Westwood Pedestrian and Bicycle Safety Committee had one of the busiest tables at Westwood Town Day, which was held on Saturday, Sept. 23 this year. Breakstone, White & Gluck donated 150 bicycle helmets from our Project KidSafe campaign and sent Attorney David W. White out to help fit helmets for the kids. Attorney White is a Westwood resident, former committee member and cyclist so he had a blast. Thank you to all the committee members for donating their time.

Children age 16 and younger are required to wear helmets when riding a bicycle in Massachusetts. Breakstone, White & Gluck recommends cyclists of all ages wear helmets every time you ride to protect yourself from a head injury. If you are a parent, your children are more likely to wear a helmet if you do, so it is even more important. Learn more about our Project KidSafe campaign.

Cambridge police officer fitting bike helmets

Thank you to the Cambridge Police Department for fitting bike helmets for the kids at Rindge Tower Apartments. Breakstone, White & Gluck donated the helmets as part of our Project KidSafe campaign.

Just-A-Start, a community development corporation serving Cambridge, treated families at the Rindge Tower Apartments to a Community BBQ with all the best fixings of summer last week. From hot dogs, hamburgers and snow cones to bouncy houses, music and conga lines, the gathering drew more than 150 people from the 273-unit apartment building near Alewife Station.

The Cambridge Police Department participated, distributing safety materials and free bicycle helmets from Breakstone, White & Gluck’s Project KidSafe campaign. Officers distributed and fitted over 80 helmets for children.

20170726_dedhambikerodeo-2-960-lr (1 of 1)We want to share a few photos from our Project KidSafe campaign.

Dedham Bike Rodeo. Breakstone, White & Gluck was pleased to donate 120 Project KidSafe bike helmets to the Dedham Bike Rodeo on July 26. Attorney David W. White participated in the event, fitting helmets for children who needed one. We always enjoy this event because we get a chance to talk to children and parents about bike helmets and bike safety. It was one of the first events we donated helmets to in 2013, the year we began our Project KidSafe campaign. The rodeo is organized by the Dedham Police Department and the Dedham Parks and Recreation Department.

Mattapan on Wheels. Breakstone, White & Gluck also donated helmets to cyclists at the 7th Annual Mattapan on Wheels event on July 22. We are told 130 cyclists took to the Neponset Trail to raise funds for a youth bike summit and many had no helmet or needed a new one. Participants could choose their destination and ride along the trail to Pope John Paul II Park, Carson Beach or Castle Island. This was the first time we donated helmets to this event and we are told every helmet was put to use.

Quincy police officers and kids wearing bike helmets

Photo Courtesy: Quincy Police Department Facebook Page. Breakstone, White & Gluck and our Project KidSafe campaign recently teamed up with Quincy Police to donate 100 bike helmets to fifth graders.

On a bike, wearing a helmet is the most important step, Quincy police officers said yesterday.

Breakstone, White & Gluck and the Quincy Police Department teamed up to give away 100 new bike helmets on Monday, during the department’s annual D.A.R.E camp at Pageant Field. But first, Lieutenant Bina and other bike safety officers shared tips for riding safely.

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Attorney David W. White (center) with William G. Gross, Superintendent-in-Chief of the Boston Police Department (left) and Sgt. Gino Provenzano (right) of the Boston Police Department. Breakstone, White & Gluck was pleased to donate 200 bike helmets to the Boston Police Department this summer to help kids ride safely.

Breakstone, White & Gluck and our Project KidSafe campaign are proud to partner with the Boston Police Department to keep children safe on bikes.

Our attorneys recently donated 200 brand-new bicycle helmets to the Boston Police Department. Over the summer, officers will give helmets away to children who need one as part of the department’s community policing efforts. So far, officers have put new helmets on children at the Villa Victoria Bicycle Safety Day, the Dorchester/C-11 Bike Rodeo and at the Condon Community Center in South Boston. These events are meaningful because kids get more than a new helmet. They get the opportunity to learn about bike safety and meet a police officer in their own neighborhood in a fun, relaxed setting, building trust and community relationships while learning how to ride safely and protect themselves from head injuries.

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Attorney David W. White and the Westborough Bicycle and Pedestrian Advisory Commission donated bike helmets to kids at Westborough Spring Festival on June 10th. Helmets were donated by Breakstone, White & Gluck’s Project KidSafe campaign.

Summer is here and Breakstone, White & Gluck wants to remind children and families to wear your bicycle helmets.

Helmets are the most effective way to protect yourself from bicycle-related head injuries.  Helmet use reduces the chance for head and brain injuries by up to 88 percent, according to the Centers for Disease Control and Prevention (CDC). Please wear your helmet every time you ride – and make sure family members do the same.

Through our Project KidSafe campaign, Breakstone, White & Gluck recently donated children’s bicycle helmets at several community events. Children had the opportunity to receive a new helmet and have it fitted by an experienced cyclist or volunteer.

Westborough Bicycle and Pedestrian Advisory Commission. Attorney David W. White joined the Westborough Bicycle and Pedestrian Advisory Commission at Spring Festival on June 10. Breakstone, White & Gluck donated nearly 200 bicycle helmets in Westborough this year, at the Westborough Spring Festival and the Healthy Kids Day at the Boroughs Family Branch of the YMCA of Central Massachusetts (which was held in April). This is the fourth year we have partnered with the Westborough Bicycle and Pedestrian Advisory Commission on these donations.

The Westborough Bicycle and Pedestrian Advisory Commission was appointed by the Board of Selectmen five years ago. Since then, the commission has actively worked to make Westborough safer for bicyclists and pedestrians. Over the past few years, they have advocated for crosswalk and rotary improvements. This year, construction began on the new Westborough multi-use path. The first phase is 1/3 mile and will connect the Westborough Shopping Center to the east side of town. Great work to the commission! This path is sure to make cycling safer in Westborough.

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Photo courtesy of Medford Bikes, which distributed 70 bike helmets to children at Medford Day on June 4, 2017. Breakstone, White & Gluck donated the bike helmets through our Project KidSafe campaign.

Medford Day. On June 4, the Medford Bicycle Advisory Commission gave away 70 helmets to children and teens at Medford Day at Andrews Middle School. This was our first time partnering with the commission. It was a home run. Members did a great job and are enthusiastic about teaching children and parents about bike helmet use.

“A helmet is one of the most important pieces of bike safety equipment you can wear, but if it doesn’t fit right, it’s not going to do what it’s designed to do when you most need it—which is protect your head from serious injury after a crash,” said Patrick Bibbins, chair of the Medford Bicycle Advisory Commission.

Bibbins, an instructor with the League of American Cyclists, has written about bicycle safety for families. He recently published this article: “Bike Safety 101: A Guide for Parents.”


Photo courtesy of The Kiwanis Club of Somerville Facebook page. Bike Safety Day was held on June 10, 2017. Breakstone, White & Gluck was pleased to donate helmets for the kids.

Kiwanis Club of Somerville. For the past five years, Breakstone, White & Gluck has been pleased to donate bicycle helmets to the Kiwanis Club of Somerville and its annual Bike Safety Day. This is always a fun event which teaches kids fundamental bicycle safety skills in their own community.

This year’s event was held on June 10th at East Somerville Community School. Breakstone, White & Gluck donated 120 helmets for the kids. In addition to the Kiwanis Club of Somerville and Breakstone, White & Gluck, the event received donations and support from Belmont Wheelworks, Shift Community Bicycle Collective, the Greater Boston Young Professional Kiwanis, the Somerville High School Athletics and the staff at the East Somerville Community School.

View the Facebook photo album.

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Breakstone, White & Gluck was pleased to donate 330 bicycle helmets to Somerville fifth-graders from our Project KidSafe campaign. Attorney Ronald E. Gluck is shown above, giving a young cyclist a helmet at the West Somerville Neighbhorhood School on June 15, 2017.

For the fourth year, Breakstone, White & Gluck was pleased to donate bicycle helmets to every fifth-grader in Somerville who completed the CYCLE Kids bike safety training. We donated 330 helmets from our Project KidSafe campaign this month, in partnership with the Somerville Public Schools, Somerville Police Department and CYCLE Kids. 

Attorney Ronald E. Gluck was on hand today as fifth-graders at the West Somerville Neighborhood School graduated from the CYCLE Kids program and received their new bicycle helmets. Somerville Community Police Officer Marianne Manfra handed out certificates of completion while Attorney Gluck handed out the new helmets. Somerville Police Chief David Fallon, Somerville Police Captain Jim Donovan, Neil Holloway, a physical education teacher at West Somerville Neighborhood School, and Steve Simolaris, supervisor of health and physical education for the schools, helped congratulate the kids and say “Great Job.”

And from all of us here at Breakstone, White & Gluck, “Great Job Somerville Fifth-Graders.”

CYCLE Kids is a curriculum which teaches safe bike riding, helmet use and nutrition. It is taught in Somerville as part of fifth-grade physical education class. For the past four years, we have tried to encourage these lessons by giving each child who completes the CYCLE Kids program a helmet. It was worth our donation this year. At West Somerville Neighborhood School, the students learned about the importance of wearing a bicycle helmet and were even fitting their own! 

To the fifth-graders of Somerville and your parents, Breakstone, White & Gluck wishes you a safe and healthy summer! Don’t forget to wear your helmet every time you ride.

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Bicycle Helmets are the Law for Children in Massachusetts
Helmets are required for cyclists who are 16 years of age or younger. For more information, read M.G.L. Chapter 85 Section 11B.

Breakstone, White & Gluck’s Support for Cycling Safety in Somerville
Breakstone, White & Gluck is active in supporting cycling safety in the Somerville community. In addition to the public schools, our law firm recently donated 120 bicycle helmets to the Kiwanis Club of Somerville for its annual Bike Safety Day, which was held last weekend. We have made this donation for the past five years and are pleased to see the Kiwanis Club continue with it each year, giving children an opportunity to receive a helmet, learn bike repair and practice safe riding in the Somerville community.

Our other partners in Somerville are Shift Bicycle Collective, a community organization which promotes bicycle safety, and Groundwork Somerville, which teaches teens agricultural skills. The teens wear the helmets as they ride around between work sites across the city of Somerville each summer.

To learn more about Project KidSafe and bike safety, visit To learn more about Breakstone, White & Gluck and our work for clients, visit

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