Articles Posted in Bike Safety Outreach

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Breakstone, White & Gluck was pleased to donate 330 bicycle helmets to Somerville fifth-graders from our Project KidSafe campaign. Attorney Ronald E. Gluck is shown above, giving a young cyclist a helmet at the West Somerville Neighbhorhood School on June 15, 2017.

For the fourth year, Breakstone, White & Gluck was pleased to donate bicycle helmets to every fifth-grader in Somerville who completed the CYCLE Kids bike safety training. We donated 330 helmets from our Project KidSafe campaign this month, in partnership with the Somerville Public Schools, Somerville Police Department and CYCLE Kids. 

Attorney Ronald E. Gluck was on hand today as fifth-graders at the West Somerville Neighborhood School graduated from the CYCLE Kids program and received their new bicycle helmets. Somerville Community Police Officer Marianne Manfra handed out certificates of completion while Attorney Gluck handed out the new helmets. Somerville Police Chief David Fallon, Somerville Police Captain Jim Donovan, Neil Holloway, a physical education teacher at West Somerville Neighborhood School, and Steve Simolaris, supervisor of health and physical education for the schools, helped congratulate the kids and say “Great Job.”

And from all of us here at Breakstone, White & Gluck, “Great Job Somerville Fifth-Graders.”

CYCLE Kids is a curriculum which teaches safe bike riding, helmet use and nutrition. It is taught in Somerville as part of fifth-grade physical education class. For the past four years, we have tried to encourage these lessons by giving each child who completes the CYCLE Kids program a helmet. It was worth our donation this year. At West Somerville Neighborhood School, the students learned about the importance of wearing a bicycle helmet and were even fitting their own! 

To the fifth-graders of Somerville and your parents, Breakstone, White & Gluck wishes you a safe and healthy summer! Don’t forget to wear your helmet every time you ride.

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Bicycle Helmets are the Law for Children in Massachusetts
Helmets are required for cyclists who are 16 years of age or younger. For more information, read M.G.L. Chapter 85 Section 11B.

Breakstone, White & Gluck’s Support for Cycling Safety in Somerville
Breakstone, White & Gluck is active in supporting cycling safety in the Somerville community. In addition to the public schools, our law firm recently donated 120 bicycle helmets to the Kiwanis Club of Somerville for its annual Bike Safety Day, which was held last weekend. We have made this donation for the past five years and are pleased to see the Kiwanis Club continue with it each year, giving children an opportunity to receive a helmet, learn bike repair and practice safe riding in the Somerville community.

Our other partners in Somerville are Shift Bicycle Collective, a community organization which promotes bicycle safety, and Groundwork Somerville, which teaches teens agricultural skills. The teens wear the helmets as they ride around between work sites across the city of Somerville each summer.

To learn more about Project KidSafe and bike safety, visit www.bwglaw.com/bikes. To learn more about Breakstone, White & Gluck and our work for clients, visit www.bwglaw.com.

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As we continue our 2017 Project KidSafe campaign, Breakstone, White & Gluck wants to share a few recent bike helmet donations and some bicycle safety tips for children over the Memorial Day weekend.

norwood-police-2017Breakstone, White & Gluck was pleased to donate 100 bicycle helmets to the Norwood Police Department for the third year. Attorney David W. White delivered the helmets to Norwood Police Chief William G. Brooks III in early May. The Norwood Police Department now plans to distribute the helmets at a bike safety event being planned for June. If you live in Norwood, watch local community calendars.

It was also our pleasure to donate 170 bicycle helmets to Bikes Not Bombs in Jamaica Plain. Founded in 1984, Bikes Not Bombs works to repair used bikes locally and internationally to help individuals. This was the fifth year we have made this donation.

In Boston, Bikes Not Bombs offers a popular Earn-A-Bike program, which teaches children and teenagers how to ride in the city and repair bikes during a six-week session. Students are taken on group rides and get to help refurbish a bike to take home. Each graduate also takes home a new bicycle helmet from our Project KidSafe campaign.

In addition to Earn-A-Bike, Bikes Not Bombs offers other programs for teenagers in the Boston area, aimed at helping them learn safe cycling skills and bike repair. These programs include Girls in Action and BOCA, a program which combines cycling and community action.

You may see a Bikes Not Bombs tent at local community events this Spring and Summer. The organization collects and rehabs bikes for people without access to transportation in Africa, Latin America and Caribbean. Bicycles provide a means of transportation and help individuals fight political oppression and rebuild communities. If you have an extra bike, consider making a donation. Learn more on the Bikes Not Bombs website.

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Graduates of Bikes Not Bombs’ Earn-A-Bike program in April 2017. Breakstone, White & Gluck was pleased to donate new bike helmets.

Through our Project KidSafe campaign, Breakstone, White & Gluck has donated over 10,000 bicycle helmets to children in the Boston area since 2013. During the fifth year of our campaign, our goal continues to be to encourage children to wear a helmet every time they ride.

Study after study has shown wearing a helmet is the most effective way to protect you or your child from a head injury if you fall or are in a bicycle accident. Yet studies also show children are not always wearing helmets, even though many states have laws requiring helmet use for children. In Massachusetts, the law says children who are 16 years old and younger must wear helmets.

Earlier this month, the Today Show reported more than 400,000 kids are hurt each year while riding bikes, scooters, skateboards and skates or roller blades. Of the children injured on bikes, only 68 percent were wearing bike helmets, according to their parents.


As we approach the Memorial Day weekend, here are some reminders for helping young cyclists ride safe:

  • Wear a bicycle helmet. Select a helmet for your child which meets the Consumer Product Safety Commission standard. Properly adjust it so it has a snug fit and will provide protection in case of a fall or a bicycle accident. If you need help, there is an instructional video on our website. Then, tell your child it is important to wear a helmet every time they ride. Be sure to wear your helmet, too. These last two steps are the most important.
  • Wear neon and bright colors. Stock your child’s drawers up with neon t-shirts and other clothing. You want to help your child stand out to traffic, pedestrians and other cyclists. Search “neon clothing” on Amazon.com for ideas.
  • Ride with your children. Enjoy cycling with your children and teach them safe riding techniques at the same time.
  • Control your bicycle. Keep both hands on your handlebars and tell your child to do the same. Keep school backpacks light or use a bike basket. Encourage children to always look ahead and not turn around to talk to you or other cyclists while pedaling.
  • No cell phone use. Do not let your child ride with their cell phone. If they must, make sure it is packed away in a backpack and turned off.  Cell phone use is likely to lead to a bicycle accident.
  • Check equipment. Before they ride, check your child’s bike. Make sure tires are properly inflated and that the brakes work.
  • Avoid riding at night. Children should not ride at night until they are older and have more experience on the roads. If you ride at night, be aware that you are required to use lights and reflectors under Massachusetts law.

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Boston Bike to Work Festival 2016

Boston Bike to Work Festival 2016

Breakstone, White & Gluck is pleased to participate in the National Bike to Work Day Festival on Boston City Hall Plaza this Friday. The festival is hosted by the City of Boston, which says, “We think it’s important to celebrate everyone who rides in Boston, and we want to make it easier for new riders to start commuting.”

Breakstone, White & Gluck couldn’t agree more. We will be attending for the third year. Stop by and say hello to Attorney David W. White at our Project KidSafe tent. David will be answering safety questions and sharing information about our Project KidSafe campaign. Over the past four years, Breakstone, White & Gluck has donated over 10,000 bicycle helmets to children in Massachusetts, with a goal of protecting young cyclists from serious head injuries. Under Massachusetts law, cyclists 16 years old and younger are required to wear helmets, but many children do not and are at risk.

We are donating an additional 4,000 helmets in the Boston area in 2017, all through community organizations. Many helmets will be donated in the city of Boston, including through the Boston Police Department and Boston Bikes’ Roll It Forward, a city program.

The Bike to Work Day Festival is part of Bay State Bike Week, a statewide lineup of cycling events which began May 13. Events continue through Sunday, May 21.

Check out Boston’s National Bike to Work Festival web page

Check out other Bay State Bike Week Events

Highlighted Events
MassCommute Bicycle Challenge (MCBC)
For the 23rd year, cyclists can compete in the MassCommute Bicycle Challenge. Cyclists who log their miles each day are eligible for daily prizes. Cyclists can compete individually or on teams organized by employer. The goal is to count just how many miles cyclists are logging. Last year was a record breaker, with 156,285 miles traveled.

If you can’t participate, we still encourage you to check out the MassCommute Bicycle Challenge website.

Wednesday Events
Harvard Bicycle Appreciation Breakfast. Cyclists traveling through Cambridge can stop in at the Harvard Bicycle Appreciation Breakfast at Dudley House Plaza. Event starts at 7:30 a.m. and cyclists are asked to RSVP.

Seaport Common Bike Tune-Up. In Boston, cyclists can take advantage of free bike tune-ups at Seaport Common starting at 7:30 a.m. Tune-ups are on a first come, first serve basis and the event is organized by the Seaport TMA, a nonprofit transportation management association.

Bike Breakfast. Bike commuters are also invited to stop by for a light breakfast and refreshments at the MassDOT building at 10 Park Plaza in Boston. Event starts at 7:30 a.m.

Thursday Events
Cambridge-Lexington Bike Caravan. If you are new to bike commuting, this is an event for you. The event starts at 1 Kendall Square in Cambridge at 7:30 a.m. Cyclists will commute down the Minuteman Bikeway to Somerville, Arlington and Lexington.

Waltham Night Ride. Join this short ride in Waltham, starting at 8 p.m. at Waltham City Hall. Minimal lights will be distributed to participants who need one for a $5 donation.

Boston Bike Commuter Numbers are Growing
We hope you can participate in an event this week. Over the past few years, Boston has seen a tremendous surge in bike commuters. According to 2015 US Census data, the number of Boston residents who regularly commute by bicycle more than tripled in a decade. Some 8,100 Boston residents pedaled to work in 2015, compared to 2,300 in 2005. Bay State Bike Week provides cyclists a good opportunity to learn more about safe riding.

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From 2016: Attorney Ron Gluck and Attorney David White joined Cambridge police officers and students at the Cambridgeport School. Breakstone, White & Gluck was there to donate bicycle helmets as part of our Project KidSafe campaign.

Read Cambridge Police Department’s 2017 National Bike Safety Month announcement.

Breakstone, White & Gluck is pleased to partner with the Cambridge Police Department again to encourage children to wear bicycle helmets during National Bike Safety Month. As part of our Project KidSafe campaign, we recently donated 180 bicycle helmets for Cambridge police officers to give to children who need one.

Over the past four years, Breakstone, White & Gluck and our Project KidSafe campaign have donated more than 10,000 bicycle helmets in Boston, Cambridge, Somerville and other communities. In Cambridge, we have worked with the police department, as well as CYCLE Kids, a non-profit cycling organization which teaches children safe riding and healthy eating here in Massachusetts and across the country.

Bicycle helmets are a critical tool for cyclists. The National Highway Traffic Safety Administration (NHTSA) has reported bicycle helmets are 85-88 percent effective in preventing head and brain injuries. Helmets make all the difference for cyclists, especially young children who are vulnerable to injuries as they learn to ride and grow.

Under Massachusetts law, cyclists 16 years old and younger are required to wear helmets. This has been the law for more than 10 years in Massachusetts, yet many children still ride without one. There are many reasons, from the high cost of helmets to the fact that kids often outgrow them quickly. Also, until you are shown, helmets can be challenging to properly fit.

In Cambridge, cycling and pedestrian safety is a paramount topic. As home to more than 100,000 residents, Harvard University and major pharmaceutical companies, Cambridge has some of the most heavily traveled streets in Massachusetts. Over the past year, the city has seen two cyclists killed in bicycle accidents in Inman Square and Porter Square.

Over the next few weeks, Cambridge Police and the Cambridge Community Development Department are hosting a full line-up of events for National Bike Safety Month. Students began the month with Walk to School Day. Over the next few weeks, older cyclists are invited to stop in at community breakfasts, where there will be bike lights and other giveaways. Need tips on fixing your bike? Two bicycle maintenance workshops will be offered on May 17th, along with a citywide “Bow Tie Bike Ride” on May 20th.

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Breakstone, White & Gluck is committed to protecting children on bicycles from serious head injuries. For the fifth year, our law firm will donate bicycle helmets to children in the Boston area as part of our Project KidSafe campaign. Once again, we are pleased to partner up with local police departments, schools, bicycle committees and community organizations to distribute the helmets.

Over the past four years, Breakstone, White & Gluck has donated more than 10,000 bicycle helmets to children. We are excited about the year ahead and invite you to follow along:  www.facebook.com/bwglaw.


Over the weekend, Breakstone, White & Gluck donated more than 350 bicycle helmets to three organizations:

Boston attorney David W. White with Quincy Police Community Policing Unit

Quincy Police Department. Attorney David W. White delivered 100 bicycle helmets to the Quincy Police Department on Friday afternoon. He was greeted by the Community Policing Unit, including: Officer White, Lieutenant Bina, and Officer Miller (shown in this photo with Attorney White. Photo courtesy of Quincy Police).

On Saturday, Quincy police officers gave the helmets away and spoke to families about bicycle safety at the Healthy Kids Day event at the South Shore YMCA. Read the Quincy police department’s announcement on our donation and bicycle safety tips.

Framingham Earth Day. We partnered up with the Framingham Bicycle and Pedestrian Advisory Committee and Framingham Police Department for the fourth year, fitting children for helmets at the annual Framingham Earth Day celebration. The community welcomed us back as we fit 140 helmets and answered bicycle safety questions from families. The donation was coordinated by Bill Hanson, chair of the Framingham Bicycle and Pedestrian Advisory Committee. We are lucky to have Bill’s help; he has coordinated the donation for the past four years. Bill was also out fitting helmets for the kids, along with Attorney David W. White of Breakstone, White & Gluck and Framingham Police Officer Garrett Coffin.

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Healthy Kids Day. For the fourth year, we donated more than 100 bicycle helmets for the Healthy Kids event at the Boroughs Family Branch of the YMCA of Central Massachusetts. The event was held on Saturday. The donation was coordinated by Bruce Tretter of the Westborough Bicycle & Pedestrian Advisory Committee, who was also on hand to fit helmets for the kids (he is shown in the photo below). Bruce has coordinated this donation for the past four years and we appreciate his efforts.

On June 10th, Attorney David W. White will join Bruce and the Westborough Bicycle & Pedestrian Advisory Committee at Spring Festival. This event is sponsored by the Rotary Club of Westborough and you can visit the Rotary website for more details.

Healthy Kids event in Westborough, Mass. 2017

Highlights from our 2017 Project KidSafe campaign:

-Breakstone, White & Gluck will partner with more than 30 community partners this year, including police departments, bicycle committees, schools and community organizations.

-We will donate 1,500 helmets within the City of Boston, including 600 helmets to the City of Boston. The Boston Police Department and Boston Bikes’ Roll It Forward initiative will receive helmets.

-Partner organizations include 10 police departments, including Boston, Cambridge, Quincy, Everett, Randolph. Dedham, Norwood, Waltham, Framingham and Malden.

-Safe Routes to School in Massachusetts will receive 400 helmets for children in need who participate in its bicycle safety programming.

-We will partner up with CYCLE Kids and Somerville Public Schools again in June. Fifth-graders who finished the CYCLE Kids bicycle safety program will receive a brand-new helmet for safe summer riding.

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Attorney Marc L. Breakstone’s message to fifth graders in Arlington yesterday? Ride safe.

Breakstone, White & Gluck kicked off our 2017 Project KidSafe campaign yesterday, donating 50 helmets to Peirce Elementary School in Arlington.  Attorney Breakstone participated in a bike safety training led by Richard Fries, executive director of MassBike. Helmets were distributed to children who needed one after the training.

cyclist-1Breakstone, White & Gluck is teaming up with Boston Bikes, the City of Boston and cycling groups this week to remind cyclists to use bike lights. All over the city, cyclists are being surprised with free lights (if they need them), as part of Boston Bikes’ #BeBrilliant campaign to keep cyclists safe.

Breakstone, White & Gluck donated the 500 bicycle light sets to Boston Bikes, which is part of the City of Boston, for the third year. Boston Bikes staff and volunteer groups have been giving the lights away this week in Dorchester, Allston, Brighton, Dorchester, East Boston, Mattapan, Roxbury, South Boston and Downtown. Groups include Rozzie Bikes, Commonwheels Bicycle Collective and Bike Dorchester.

Under Massachusetts law, cyclists must use bike lights to help them stay visible to motorists. Cyclists must have a white light on the front of their bike and either a red light or a red reflector on the rear. This is an important reminder since Daylight Saving Time ended last weekend and the nights are getting darker earlier.

“As evenings get dark earlier, people who are driving, walking and bicycling need to be more aware of each other than ever,” said BTD Commissioner Gina N. Fiandaca, in an announcement posted on the city’s website. “Our top priority is ensuring the safety of people traveling on our streets, and we ask everyone to help us by slowing down and looking out for each other.

Here are a few safety tips for drivers, pedestrians and cyclists.

For Drivers

  • Follow the speed limit
  • Do not use cell phones
  • Always yield to pedestrians
  • When turning, slow down and look for bicyclists going straight
  • Make sure you do not open your car door into the path of a bicyclist or another driver
  • Do not park or stop in the bike or bus lane

For Pedestrians

  • Always use crosswalks
  • Avoid crossing the street between two parked cars
  • Wear reflective colored clothing

For Bicyclists

  • Always wear a bicycle helmet and use bike lights
  • Bike in the same direction as traffic, unless the street is marked otherwise
  • Stop at stop signs and follow all traffic signals
  • Wear reflective colored clothing
  • Use hand signals
  • Yield for pedestrians

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Breakstone, White & Gluck has completed its 2016 Project KidSafe campaign, donating nearly 5,000 helmets to children in Massachusetts this year. With help from local bicycle committees, police departments, schools and community groups, we have now donated more than 10,000 bicycle helmets over four years to help children ride safely.

Our partners, Marc L. Breakstone, David W. White and Ronald E. Gluck, thank everyone who has helped us and embraced our goal: to keep children and families safe and encourage them to wear a helmet every time they ride to prevent serious head injuries.

Read More About Our 2016 Donations:
2016 Project KidSafe Campaign Wrap-Up
2016 Local Bicycle Committee Donations
2016 Police Department Donations
2016 School Donations

Our Partners:
Boston Bikes, Roll It Forward
CYCLE Kids
Bikes Not Bombs
Arlington iCan Shine Camp
Arlington Bicycle Advisory Committee
Ashland Farmers Market
Bicyclecentro of East Boston
Bike Milton
Commonwheels Bicycle Collective
Dedham Bike Rodeo
East Arlington Livable Streets Coalition
Easthampton Healthy Youth Coalition
Framingham Bicycle and Pedestrian Advisory Committee
Friends of Lexington Bikeways
Groundwork Somerville
Haynes Early Education Center in Roxbury
Massachusetts Safe Routes to School
Northbridge Public Schools
Somerville Kiwanis Club
Somerville Public Schools
The Home for Little Wanderers
Tierney Learning Center of South Boston
Up Academy Dorchester
Watertown Bicycle and Pedestrian Committee
Westborough Bicycle and Pedestrian Advisory Committee
Westwood Pedestrian and Bicycle Safety Committee
Windsor Street Care Center of Cambridge
Worcester Earn-a-Bike

Our Police Department Partners:
Cambridge Police
Dedham Police
Everett Police
Randolph Police
Norwood Police
Waltham Police
Marlborough Police
Malden Police
Tewksbury Police
Somerville Police
Framingham Police
Lexington Police

Cycling Clubs and Bicycle Organizations:
We were also pleased to support safe riding in other ways, by sponsoring the Boston Cyclists Union, MassBike, Northeast Bicycle Club, Charles River Wheelmen, New England Mountain Bike Association (NEMBA), CYCLE Kids and Bikes Not Bombs. We are also sponsoring the Boston Bikes #BeBrilliant campaign again in 2016.

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Local bicycle committees are the wheels behind our success. As we finish our Project KidSafe campaign, our partners, Marc L. Breakstone, David W. White and Ronald E. Gluck, want to thank all the local bicycle committees who organized community events and helped us donate bicycle helmets to children in 2016. Committee members volunteered their time and fit helmets for children, while also speaking to families about the importance of always wearing a bicycle helmet, every time they ride.

This year, we thank the: Arlington Bicycle Advisory Committee; Bike Milton; Framingham Bicycle and Advisory Committee; Friends of Lexington Bikeways; Westwood Pedestrian and Bicycle Committee; Westborough Bicycle and Pedestrian Advisory Committee and the Watertown Bicycle and Pedestrian Committee. While not bicycle committees, the Kiwanis Club of Somerville, Boston Bikes and the Ashland Farmers Market all deserve mention. Here are some photos from the year or read more about our 2016 Project KidSafe campaign here.

Arlington Bicycle Advisory Committee
Read about our children’s bicycle safety donation in Arlington.

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Ashland Farmer’s Market

child wearing a bicycle helmet at the Ashland Farmers Market

Bike Milton
Read about our children’s bicycle safety donation in Milton.

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Framingham Earth Day 2016
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Friends of Lexington Bikeways
Read about our children’s bicycle safety donation in Lexington.

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Kiwanis Club of Somerville
Read about our children’s bicycle safety donation in Somerville.

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Westwood Pedestrian and Bicycle Committee
Read about our children’s bicycle safety donation in Westwood.

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Westborough Bicycle and Pedestrian Advisory Committee
Read about our children’s bicycle safety donation in Westborough.

westborough-2-1000px-crop Attorney David White with children sitting on bicycles, wearing bicycle helmets Children riding bicycles and wearing bicycle helmets donated by Breakstone, White & Gluck of Boston.

Watertown Bicycle and Pedestrian Committee
Read about our children’s bicycle safety donation in Watertown.

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Breakstone, White & Gluck was proud to partner with more than a dozen police departments in the Boston area during our 2016 Project KidSafe campaign. During the first three years of our campaign, police departments provided critical support in helping us give away children’s bicycle helmets. This year, we expanded our police donations to help protect more children and reach more families. Our partners, Marc L. Breakstone, David W. White and Ronald E. Gluck, thank police departments for helping us give away more than 1,500 helmets in 2016. Our attorneys have now donated over 10,000 helmets to children since 2013 and we owe much to the support of local police officers and departments.

The police departments did a great job this year. Some departments organized bike rodeos and gave away bike helmets. Others gave helmets away one at a time to children who needed one. Others, like Framingham, Lexington and Somerville, dispatched officers to help fit helmets at community events. For several years now, Somerville Police Officer Marianne Manfra has participated in two events in June. With her help, we reached more than 400 children in less than two weeks last Spring. Read about our Somerville bike helmet donations.

Cambridge Police Department incorporated the donation into their National Bike Safety Month activities, by announcing a helmet voucher program. Please check out our photo album and read more about our 2016 Project KidSafe campaign.

Our 2016 Police Partners:

Boston Police
Cambridge Police
Dedham Police
Everett Police
Randolph Police
Norwood Police
Waltham Police
Marlborough Police
Malden Police
Tewksbury Police
Somerville Police
Framingham Police
Lexington Police

A little farther west, we thank Easthampton Police for supporting us.

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