Boston Law Firm of Breakstone, White & Gluck Helping Massachusetts Safe Routes to School Protect Children from Head Injuries This Summer

Breakstone, White & Gluck is proud to support Massachusetts Safe Routes to School each year. For the fourth year, Breakstone, White & Gluck donated 400 bicycle helmets from our Project KidSafe campaign and Massachusetts Safe Routes to School distributed the helmets to children who needed one and participated in their bicycle safety training. This is our largest donation each year and one we are proud to make. From Boston to Western Massachusetts, Massachusetts Safe Routes teaches elementary and middle school students skills to walk and bike to school safely. The bicycle safety training focuses on the fundamentals of traffic laws, the importance of wearing a bicycle helmet and for many, how to balance on their first ride. The program is also well known for its bike rodeos, a fun way for students to practice their new-found skills.

Massachusetts Safe Routes offers programming in over 800 schools in 200+ communities in Massachusetts. The staff tells us our Project KidSafe helmets went to children at these events:

Holyoke Roll n’ Stroll

Newburyport Bike Rode

Lawrence SALSA, Ciclovia

Longmeadow Bike Rodeo

Northeastern University Police Bike Rodeo-Boston

Stoughton Bike Rodeo

BCYF Mattahunt-Super Teens-Boston

Lawrence Learns Block Party

Pittsfield’s Mayor’s Fitness Challenge Kickoff

Springfield Complete Streets Celebration

Milford Fun and Fuel Summer Meals Program

National Night Out-North Adams

Longmeadow’s Bike Rodeo

Groveland’s Bike Rodeo

Kids riding bikes wearing Project KidSafe bike helmets in Lawrence, Massachusetts

Young cyclists at the Lawrence Ciclovia (August 2018). Massachusetts Safe Routes to School distributed free bicycle helmets from Breakstone, White & Gluck’s Project KidSafe campaign to prevent head injuries. Courtesy Photo: Massachusetts Safe Routes to School Facebook page.

Man fitting Project KidSafe bicycle helmet for young girl in Lawrence, Massachusetts

Lawrence Ciclovia (August 2018). Massachusetts Safe Routes to School distributed free bicycle helmets from Breakstone, White & Gluck’s Project KidSafe campaign to prevent head injuries. Courtesy Photo: Massachusetts Safe Routes to School Facebook page.

Cyclists wearing bicycle helmets and walking bikes in Boston, Massachusetts.

Massachusetts Safe Routes to School distributed free bicycle helmets from Breakstone, White & Gluck’s Project KidSafe campaign at Boston Center for Youth & Families Mattahunt Super Teens. Courtesy Photo: Massachusetts Safe Routes to School Facebook page.

In addition to donating bicycle helmets, Breakstone, White & Gluck was pleased to participate in a few Safe Routes events in 2018. First, Attorney Marc L. Breakstone spoke to students at Peirce Elementary School in Arlington about the importance of wearing bicycle helmets, then helped hand the helmets out. Meanwhile, Attorney David W. White attended the annual Safe Routes to School Awards at the Massachusetts State House. The event recognizes students, schools and teachers who are going above and beyond in the work of protecting children on bikes and when walking to school.

Launched in 2000, Massachusetts Safe Routes to School was one of two pilot programs launched in the U.S. The goal was to help children learn the skills they needed to walk and bike to school safely. Today, the program is a federally-funded initiative managed by the Massachusetts Department of Transportation and has grown by leaps and bounds to meet the needs of communities and schools which want to keep kids safe.

We are very proud of our partnership with Massachusetts Safe Routes because the programming is effective and provides encouragement to schools and communities. Children remember what they learn and remember it for years to come. As they move through the curriculum, students get valuable practice time at community bike rodeos (which, in our experience, are a lot of fun).  Whether it’s walking or biking, the program works best when children, teachers and communities are all involved in the safety lessons. One of the first lessons is that walking and biking safely are lifelong skills.

About Breakstone, White & Gluck and Our Project KidSafe Campaign

Project KidSafe - Breakstone, White & Gluck's Project KidSafe campaign

The Project KidSafe campaign was founded by the Boston personal injury law firm of Breakstone, White & Gluck. Through our Project KidSafe campaign, our attorneys have donated over 20,000 bicycle helmets to children across Massachusetts. Most of the donations are in the Boston area and eastern Massachusetts. All our donations are made through programs, such as Massachusetts Safe Routes, and community partners which distribute the helmets to children one at a time, as part of educational programming or at community events.

How did we get started? In 2013, the firm’s partners – Marc L. Breakstone, David W. White and Ronald E. Gluck – set out to protect children and families on bikes from head injuries. The attorneys have long represented those who have been injured by head injuries on bikes and in car accidents, as a result of someone else’s negligence. These are devastating injuries which can change lives.  Responsibility falls with drivers not to speed or operate recklessly, but cyclists must also obey traffic laws and we urge riders of all ages to wear helmets. This is an key step to protect yourself and limit the risk of head injuries should you ever fall on your bike or be injured in a bicycle crash. Please wear your helmet every time you ride, no matter how short the trip.

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